About
Home » About

About Us – Authentic Design Mastery

Last Updated: August 2026

1. Platform & Personal Operator Overview

This website designest.pro is independently run by Leo Cheng, founder of Designest. We operate a professional online subscription platform fully dedicated to systematic, practical interior and outdoor advertising design training. Our full business scope covers paid monthly design coaching membership masterclasses, downloadable design framework materials, layout templates, and actionable visual design learning resources.

We only provide digital online design education services, and we never sell physical merchandise, decoration materials, finished artwork or any form of offline tangible products. All training content on this platform focuses on rational spatial logic and persuasive visual communication, rather than fragmented, superficial design gimmicks or short-lived aesthetic trends.

2. Our Core Teaching Concept

2.1 The Core Design Framework

The Core Design Framework serves as the foundational backbone of our complete coaching system. It summarizes the full underlying rules of authentic spatial planning, balanced visual hierarchy, effective color matching and client-oriented commercial design. This systematic framework is the fundamental support for creating professional, eye-catching interior spaces and outdoor advertising works without blind imitation.

  • We organize messy, scattered outdated design knowledge into a coherent, easy-to-master visual and spatial system;
  • We discard flashy, ineffective design tricks and only retain the most essential, long-lasting commercial design principles;
  • We help every learner build independent creative thinking and form unique, persuasive design style.

2.2 Authenticity-First Coaching Mode

Conventional design tutorials are usually filled with fragmented, surface-level aesthetic skills; our platform abandons blind imitation and decorative shortcuts, and focuses on capturing core logic behind effective visual expression. We help users quickly grasp systematic design thinking, allowing you to flexibly handle residential interior design, commercial space planning, storefront signage and outdoor billboard creation scenarios.

3. What You Can Learn on Our Platform

Users can master refined, actionable professional design capabilities through our systematic paid subscription courses:

  • Complete Core Design Framework, helping you deliver structured, harmonious and commercially persuasive visual solutions;
  • Spatial layout & color theory training to build balanced, comfortable and attractive interior environments;
  • Systematic visual hierarchy, composition rules and client communication practice methods;
  • Skills to create high-impact outdoor advertising, storefront signage and brand wayfinding visuals;
  • Rational aesthetic judgment & genuine creative expression training for stable, professional design output;
  • Practical strategies tailored for residential interiors, commercial premises, shop front advertising and outdoor billboard projects.

4. Platform Features & Advantages

All training content on our platform is condensed, practical and centered on commercial design value. We prioritize logical design thinking rather than superficial decorative effects. Whether you are a self-taught design beginner or a shop owner seeking better visual presentation, you can rapidly improve your design ability through our exclusive Core Design Framework via our monthly subscription membership plans.

5. Mission & Vision

Our mission is to help every learner create authentic, high-quality spatial and visual design efficiently. We simplify complicated design theories, summarize universal laws of effective visual communication, and guide users to cultivate solid design logic, aesthetic awareness and professional creative capability in daily design practice.

6. Policy Update Statement

Leo Cheng reserves the right to update platform introduction content and coaching system descriptions for continuous service optimization. The latest revised content will take effect immediately after being published on this page.

7. Permanent Official Contact Information

For all inquiries about our design training courses, Core Design Framework system, subscription membership plans and platform services, you may reach us via the fixed valid official channels listed below:

  • Platform Operator: Leo Cheng, Founder of Designest
  • Personal Support Email: contact@designest.pro
  • Service Hotline: +86 18098511407